County of Riverside 2nd Annual Executive Leadership Session

Leah Davis Account Supervisor, Civilian

As an Account Supervisor at Civilian, Leah Davis has managed large-scale, long-term social marketing programs focused on mental illness stigma reduction, suicide prevention, traffic safety, among other pressing issues. With over 15 years of marketing experience, she has distinguished herself with her leadership and successes of the It’s Up to Us campaign which has demonstrated measurable shifts in attitudes leading to desired behavior changes. Riverside County adopted and implemented the It’s Up to Us (mental illness stigma reduction and suicide prevention) campaign in 2011. Since its inception, Leah has managed the messaging and creative development of the campaign, overseen comprehensive research studies, helped develop a quantitative baseline and future evaluation tool, conducted qualitative stakeholder interviews and focus groups, and established best practices. Leah presently serves on the San Diego Suicide Prevention Council, is a published writer, and led the framework and content development of “A Guide to Using Facebook for Suicide Prevention and Mental Illness Stigma Reduction” which was accepted into the National Best Practices Registry. She is a personal advocate for mental health and suicide prevention, and her commitment to social change makes her one of the chief change-makers at her agency.

Civilian: An uncommon agency for the common good.

Speaker Bio