County of Riverside 2nd Annual Executive Leadership Session

Stacey Nelson-Smith

Chief Executive Officer and Founder, Civilian

As the President and Founder of Civilian, Stacey has over 20 years of experience in social marketing, communications, and program evaluation. Stacey is responsible for overall organi- zation management and overseeing the development, implementation and evaluation of all consumer and social marketing campaigns. She is a strategic thinker whose expertise resides in working with non-profits and government agencies on a wide range of education, public safety and health and wellness issues. Stacey’s leadership skills are reflected by 20 years as a successful manager, entrepreneur and small business owner/operator. She has been recognized as a “40 Under 40” award re- cipient, and is currently serving on the Board of Directors for both the Mission Valley YMCA and County Health Improvement Partners. Civilian (formerly known as AdEase), was founded in 1999. Stacey has nurtured its growth in- to an innovative firm serving public sector clients on integrated county and state-level interven- tions aimed at changing behaviors, norms, environments, policies and systems. She is a champion for effective and efficient use of client resources – in many cases the tax dollars of Californians.

Civilian: An uncommon agency for the common good.

Speaker Bio