Riverside County Innovation Month Brochure

Karma Innovation & Customization Center (KICC) On March 9, 2019, Karma Automotive launched its new Moreno Valley-based customization and innovation hub at a ceremony attended by employees, business partners, suppliers, and local government.

Karma’s new Revero, debuted at the Auto Shanghai 2019 as part of the automaker’s “New Dawn” product showcase. These state-of-the-art vehicles made their way to dealer showrooms during the second half of the year. These were first results of a partnership with Pininfarina and a Karma-designed Vision concept car. “KICC’s skilled artisans take great pride in delivering distinctive luxury electric vehicle experiences through world-class design, technology and personalization,” said Karma CEO, Dr. Lance Zhou.

KICC is expected to play a key role in advancing the company’s previously announced Value Forward business strategy centered on nurturing and growing a presence in the luxury electric vehicle niche. Technological innovation and personalized customization are among the key elements of Karma’s business and product plan that spans the next decade. For more information visit: karmaautomotive.com

Rebranded as the Karma Innovation and Customization Center (KICC), the facility houses production of the company’s next-generation Revero luxury electric vehicle and will provide the ultimate in customization, craftsmanship & technology integration.

Karma’s investment in Southern California under scores its commitment to remain and do business in a state it draws so much inspiration from. “With a $100 million dollar investment and over 200 new jobs created in the Karma Innovation and Customization Center, Karma has transformed the landscape of our hearts and minds with the reintroduction of car making in our great city,” said then Moreno Valley Mayor, and now Riverside County Fifth District Supervisor, Dr. Yxstian A. Gutierrez. “With every Revero masterfully crafted in Moreno Valley, we create new jobs, build community, and inspire future generations to dream on an ever grander scale.”

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