Coachella Valley Region Economic Development Strategy

GOAL 8: QUALITY OF LIFE AND COMMUNITY DEVELOPMENT

Strategic Action

Priority

Year Cost

8.1 Attract Health and Wellness industries a Promote Medical Tourism: Leverage the Valley’s climate and hospitality infrastructure to attract patients seeking elective procedures, rehabilitation, and holistic care. Low b Develop a Desert Health and Wellness Innovation Zone(s): At-tract clinics, wellness resorts, and research institutions focused on integrative medicine, aging, and climate-adapted health solutions. Med 8.2 Leverage Valley’s cultural diversity as a significant economic development asset a Develop Cultural Districts and Events: Celebrate Latino, Indigenous, and immigrant heritage through festivals, markets, and public art. Med b Integrate Cultural Assets into Tourism and Branding: Highlight the Valley’s diversity in regional marketing campaigns and visitor experiences. Med 8.3 Improve career pathways and access to social services in Valley’s lower-income communities a Expand Place-Based Workforce Hubs: Co-locate job training, childcare, transportation, and digital access services in under-served neighborhoods. Med b Promote Affordable Housing Near Job Centers: Prioritize mixed-income developments with access to transit and services. Med c Strengthen Nonprofit and Public Sector Collaboration: Coordinate across agencies and CBOs to streamline access to healthcare, food, housing, and legal aid. High

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