Coachella Valley Region Economic Development Strategy

Key Messages

The Coachella Valley has completed an economic development branding process with North Star, resulting in the Thrive and Shine brand platform. This brand builds on the region’s global reputation as a premier visitor destination and positions it as a place to live, work, and invest. It highlights Greater Palm Springs’ ability to blend innovation and opportunity with lifestyle and community, offering ambitious minds and forward-looking businesses the environment they need to flourish. The following key messages reflect Greater Palm Springs’ positioning for target industries while also showcasing the region’s quality of life, collaborative spirit, and inclusive identity. • Creative Media: Create. Connect. Captivate — in Coachella Valley. • Advanced Manufacturing:

Precision Built. Future Ready. • Biotech: Innovating Health at the Edge of Discovery. • Health and Wellness: Wellness Starts Here. • Clean Energy: Powering Progress with Clean Energy.

Quality of Life and Talent Messages • Lifestyle Advantage: Where year-round sunshine, outdoor adventure, and world renowned cultural events combine with affordability, accessibility, and innovation to create unmatched opportunity. • Talent and Workforce: A magnet for ambitious minds, Greater Palm Springs empowers people to reinvent themselves and their careers in a setting that inspires creativity, collaboration, and growth. • Residents and Families: A thriving, connected community with excellent schools, diverse neighborhoods, and a high quality of life that blends small-town warmth with big-city potential. • Diversity and Inclusion: Rooted in the traditions of nine cities and sovereign tribal nations, Greater Palm Springs thrives on diversity, welcoming new voices and perspectives to shape an innovative, inclusive future. • Collaboration and Connectivity: Defined by collaboration across cities, tribal nations, and industries, the region transforms vision into action—building an economy where businesses, ideas, and people thrive together. These key messages emphasize Greater Palm Springs as more than a destination—it is a launchpad for opportunity, innovation, and reinvention, set against the backdrop of a lifestyle that shines brighter than anywhere else.

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