Coachella Valley Region Economic Development Strategy

Table 14 shows sectors that were considered for cluster targeting, by virtue of meeting certain initial screening criteria, but are not included among recommended targets based on the observations as noted.

Table 14. Sectors Considered But Not Included In Recommendations

Potential Cluster/Industry

Rationale for not Including as Target

Nonmetal Mining

Nonmetal and Metal Mining are mostly related to construction in Riverside County, and would appear to have limited innovation potential.

Metal Mining

Apparel

This sector has a high LQ for the County, but also modest employment levels and low wages.

Industries within this cluster appear to be those that primarily support other industrial activities, supplying basic product inputs. Activities within this cluster are primarily represented in the target clusters of Clean Tech and Climate Tech, and Agricultural Tech.

Downstream chemical products

Education and knowledge creation

Furniture

There is some crossover within this cluster with construction products manufacturing.

Leather and related products

Sector has high LQ but is likely to have a low level of association with innovation.

Coachella Valley Economic Brand Analysis Coachella Valley is redefining its economic identity—emerging as a strategic destination for innovation, investment, and industry leadership. While rooted in a rich cultural and agricultural legacy, the region is forward-looking to bring businesses in creative media, advanced manufacturing, Health and Wellness, biotechnology, and clean energy. With competitive advantages such as affordable land, access to major markets, a growing talent pipeline, and a commitment to sustainability, Coachella Valley offers a compelling value proposition for companies seeking growth, resilience, and impact in Southern California. Anchoring this renewed identity is the new economic development brand and marketing strategy: Thrive and Shine. More than a tagline, Thrive and Shine encapsulates the Coachella Valley’s promise as a place where ambition meets opportunity, creativity fuels community, and both individuals and businesses can truly flourish. It signals a region where innovation and quality of life go hand-in-hand—an open invitation to join a community built to Thrive and Shine.

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