2026-2030 Economic Development Strategic Plan

Goal 7: Regional Branding & Tourism

Strategic Action

Priority Year

Cost

7.1 Develop a cohesive regional branding campaign highlighting Riverside County’s strengths in innovation, sustainability, and quality of life.

Marketing: Develop and distribute brand activation toolkit to economic development partners to utilize branding assets and messaging across the region as applicable.

a

High 1

$$

7.2 Invest in signature events that drive tourism and showcase the county’s cultural assets.

a

Tourism: Support the designation of a state park in the Pass subregion.

Med 3

$

b

Tourism: Identify increased opportunities for agritourism.

Low 3

$

Events: Create Countywide portal for events that take place within County and distribute among visitor network.

c

Low 2

$

7.3 Strengthening ties between tourism, hospitality, and local economic development initiatives that result in expanded marketing opportunities.

Tourism: Establish an immersive, hands-on boot camp designed to equip hospitality professionals, front-line staff, and community ambassadors with the knowledge and tools to elevate the visitor experience across Riverside County by exploring the region’s diverse tourism assets while learning best practices in guest services, local storytelling, and destination marketing. Tourism: Utilize key events in Riverside County (and individual communities) to promote business location opportunities.

a

High 2

$$

b

Med 2

$

$ = less than $50,000 (or no cost)| $$ = $50,000 to $100,000 | $$$ = more than $100,000

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