2016-17 Annual Report

Marketing Division Accomplishments Highlighting the assets of Riverside County, the streamlined EDAMarketing Teamof six professionals, facilitatedmore than 55 special events in FY 2016/17, surpassing last year’s total by more than 15. The high point among these events was the 7th Annual Riverside County State of the County “Amplified” event hosted by Chairman and late 4th District Supervisor, John J. Benoit. The 550 attendees enjoyed the Desert Trip themed event which showcased each Supervisorial District’s past year’s successes while providing a glimpse into future planned endeavors. The finale featured Kahoot Interactive, a trivia game that engaged the audience and awarded prizes. Transportation lead projects including the I-10 Corridor Project Completion, Magnolia Grade Separation Ribbon Cutting, Newport Road Interchange Ribbon Cutting, Exchange Club Park Ribbon Cutting and Citrus Heights Road Improvements Ribbon Cutting along with Riverside County Park’sMayflower Park Improvements Ribbon Cutting all received a dose of Marketing expertise through graphic design, marketing and event management. Riverside County has many youth focused programs and Riverside County Youth were highlighted by several special events including the Annual Jamil Dada Character Excellence Youth Awards and the Youth Advisory Council’s (YAC) Annual Youth Summit, Youth Retreat and Youth in Government Day. Marketing played a lead role in the Character Excellence awards, providing event management, marketing, branding, sponsorship and videography coordination while providing marketing, branding and videography support to the YAC events. Marketing staff created several individual video highlights for future uses, including website placement, from the b-roll shot at each event. Team members worked with the media both on camera and off to cover and promote agency events, programs and activities through numerous interviews, press releases, public service announcements, social media and news alerts. Creative and talentedMarketing staff designed and produced in-house hundreds of original marketing materials including advertisements, event invitations, programs, flyers, direct mail pieces, reports, signage and banners. The windowwrap for the new Coachella Valley Business Center was created

donate money toward the purchase of a sticker allowing them to wear jeans to work for one day. The 2016/17 Sticker Campaign raised $29,246 in cash donations, an increase of over $4,000 from the previous year. All the money collect ed benefitted Riverside County Food Banks and Pantries. Jacqueline Cochran Air Show The Jacqueline Cochran Air Show took place on Saturday, November 5th from 9 a.m. to 3 p.m. The free, biennial community event was put on by the County of Riverside, the Jacqueline Cochran Regional Airport Authority and EDA Aviation at the Jacqueline Cochran Regional Airport in Thermal. The family friendly event included food, merchandise and specialty vendors. Aviation enthusiasts of all ages were invited to explore and let their imaginations soar through the history and adventure of aviation. The Air Show marketing material was designed by one of Marketing’s own graphic artists. The Team also provided event management, marketing, advertising, media, VIP and sponsorship coordination. Responsible for the marketing, advertising, media and guest relations for the annual Riverside County Fair & National Date Festival, the Marketing Team used effective promotion and persuasive media outreach to ensure another successful year. Attendance of more than 250,000 fairgoers enjoyed concessions, carnival fun, remarkable Southern California weather, must- see entertainment and a variety of other Fair activities. The Division also supported the Queen Scheherazade Scholarship and inaugural Magic Carpet Music Scholarship Competition with marketing, graphic design and event management services. Riverside County Fair & National Date Festival

in-house along with a number of support materials for the Economic Development (ED) Unit such as the ED Statistics Sheet, Center for Demographics Logo and Branding, ExCITE Logo and Branding, InSoCal CONNECT Logo and Branding, Moving Business Forward Logo Update, Videos, PowerPoint Templates and more. The unit also managed the Inaugural Coachella Valley Business Conference and month-long Innovation Month activities which ended with a Fast Pitch Finale led by University of California, Riverside, at the County Administrative Center. The Divisionmanagedmore than 25 EDA funded sponsorships with outside public and private agencies, including the production of advertising materials and distribution of entitlements. Annual events included the Temecula Valley Balloon and Wine Festival, Show and Go Car Show, Concert for Heroes, Temescal Valley Community Faire, RUHS Festival of Trees Gala, City of Riverside’s Festival of Lights, WRCOG General Assembly and Leadership Address, SCORE Congressional Breakfast, Senior Inspiration Awards, as well as many Greater Riverside Chamber of Commerce events.

The Team also supported the planning and implementation of many community events such as Town Hall Meetings in Lake Matthews, Temescal Valley, Mead Valley andWoodcrest, the 9/11 Memorial Observation and Salute to Veterans Concert at the County Administrative Center, San Jacinto and Norco Library Grand Openings, Vail Ranch Headquarters Grand Opening, as well as providing DJ Services for many park festivals put on by the Recreation Unit under Community & Cultural Services. The Division continued its coordination and marketing of the Riverside County Food Drive - Take a Bite Out of Hunger. The 9th Annual Campaign ran from December 1, 2016 through March 31, 2017, with a successful county employee Jean Sticker campaign component that allowed employees to

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